1) A _________ occurs each time a user clicks on a banneradvertisement to take him or her through to a destination site.
A) click-through
B) run-of-site
C) view-through
D) review site
2) The total net benefit that a customer or group of customerswill provide a company over their total relationship with a companyis called __________.
A) Halo effect
B) lifetime value
C) conversion
D) brand equity