1) Algida is using a PRM system to exchange data withsupermarkets which sell Algida icecream products. In somesupermarkets, sales of Algida icecream products are lower thanexpected. Is this because of customers in that neighbourhood orbecause of the supermarket or because of some other factors. Whatdo you do and what kind of data do you collect with your PRM systemto investigate such situations ?
2) Explain giving an example for each, how operational CRM andanalytical CRM help businesses.
3) Explain CLTV and churn rate in relation to CRM.