1) Describe how Nike acquires its customers using thefollowing five customer acquisition techniques.
a) Social Media
b) On-line Advertising
c) E-mail promotions
d) Search Engines
e) Mobile
2) For the consumer market,describe the transaction process that enables the customer to makea purchase (i.e., walk through the steps of purchasing an item viatheir e-commerce sites).
3) For the B2B customer, briefly describe how Nike enables a B2Bconversion, or sale (i.e., what might be the entry point andconversion exit point.