1.Explain two of your reference groups.
2. Identify two products or services for which you believereference group appeal or influence would be very strong. Explainyour answers thoughtfully. Please select products not selected byother students.
3. Identify one additional product or service for which youbelieve reference group would be minimal. Explain your answer.Please select products not selected by other students.
4. How can you see reference groups influencing business tobusiness (or B2B) buying? Discuss this in terms of members of thebuying center or any other groups that could impact B2B buyingdecisions.