1. How has Crocs Company exploited these core competences: Unique Product Design and Material Technology, Strong Brand Identity and Recognition, Wide Range of Product Customization, Efficient Supply Chain and Distribution Network, Global Market Presence, Strong Digital and E-commerce Strategy and Innovative Marketing Strategies, consider below 3 alternatives? Further vertical integration into materials, Growth by acquisition and Growth by product extension. 2. To what degree, do the alternatives in previous question fit the company’s core competencies, and to what degree do they defocus the company away from its core competencies? Further vertical integration into materials, Growth by acquisition and Growth by product extension