1. If you were CEO of each of the following companies and werethinking about what might be the most effective strategy for yourcompany, which of the five generic strategies (Low -CostProvider, Differentiation, Best-Cost Provider, Focused Low-Cost orFocused Differentiation) would you select? When thinkingabout your response, refer to Chapter 5 in the text, particularlythe segments on when each strategy works best and the pitfalls ofeach strategy.
2. Defend your choice by outlining the industry andmarket conditions that make your strategy choice the most logicaland appealing. Indicate pitfalls and/or risks that might beinvolved in your strategy choice and how you would addressthem.
* A major fast-food chain:
* A small U.S. manufacturer of outdoor clothing (ie. skijackets/pants, outdoor kids clothing, polar fleece clothing) :
* A major national convenience store chain:
* Netflix. (movie rentals) :
* A small, family-owned jewelry store in Manchester NH (not in amall) :