1) Make a list of as many types of integrated marketingcommunication tools that AMC has used in the past to promote thisprogram as you can find.
2)Suggest your own media plan that includes a pie chart showingpercent of total budget for each media category and a table showingeach of your media choices, total cost for each, and totalanticipated audience reach and frequency (separately). Provide anarrative defense for your choices. You must include at least fivedifferent media and no more than eight.