(Solved): 1) Select a category of product/service you are intrested in and choose 7 to 8 brands of product/se ...

1) Select a category of product/service you are intrested in and choose 7 to 8 brands of product/service in the celected category ex: Product category: Beer/ Product brands : Heineken, Budweiser ...etc 2) Choose 2 important attributes of product/service that consumers consider and evaluate under their buying decision making process. ex) Vehicle - price and fuel efficiency; fruit juice - Sweetness and pureness. -Create the scale for measuring how consumers think each brand is in terms of the chosen attributes. ex) fuel efficiency: very low 1 2 3 4 5 6 7 8 9 10 very high Engine noise: very quiet 1 2 3 4 5 6 7 8 9 10 very loud