Home /
Expert Answers /
Other /
1-the-figure-below-lists-the-various-advertising-campaign-themes-used-by-burger-king-over-the-past-1
(Solved): 1- The figure below lists the various advertising campaign themes used by Burger King over the past ...
1- The figure below lists the various advertising campaign themes used by Burger King over the past 15 years. Why do you think the company has had such a difficult time finding an effective advertising theme and changed campaigns and agencies so many times? Find an example of a current Burger King ad and evaluate the advertising theme being used. 8 pts. (Che "We Do It Like You Do It (1987-1989) Agency: NW Ayer "Sometimes you gotta break the rules" (1989-1991) . "Your way. Right away" (1991-1992) . "BK Tee Vee: I Love This Place" (1992-1994) Agency: D'Arcy Mastus Benton & Bowles "Back to Basics" (1994) Agency: Uniworld Group, Inc • "Get Your Burger's Worth" (1994-1996) . "It Just Tastes Better" (1996-1998) "Go the DistanceWhen You Have it Your Way It Just Tastes Better" (1999) • "Got the Urge" (2000) Agency Lowe Lintas & Partners "The Whopper Says" (2001-2002) Agency: McCann-Erickson • "At Burger King, You Got It" (2002-) Agency: Amoeba MOVInn