1 . The firm's success depends not only on how well eachdepartment performs its work, but also on how well the variousdepartmental activities are coordinated to conduct core businessprocesses. List and briefly describe the four core businessprocesses. Use an example for each process to illustrate
2. Explain what is qualitative research and why it might beuseful to marketers. What are its major drawbacks? Pleaseelaborate
3.Consumers have become part-time marketers". Use theinformation from the video and discuss to this statement - Thediscussion must contain the information from video - You mustsupport your discussion by referring to 3 additional academicsources from ProQuest (ensure that you reference themcorrectly)
4.The family is the most important consumer buying organizationin society, and family members constitute the most influentialprimary reference group. Name two family categorizations anddiscuss the impact of each of the categories on buyingbehavior.
5.