(Solved): 10.Not all producers sell their goods directly to final users.Instead, many use intermediaries to br ...

10.

Not all producers sell their goods directly to final users.Instead, many use intermediaries to bring their product to market.They try to forge a marketing channel (or distribution channel) - aset of interdependent organizations that help make a product orservice available for use or consumption by the consumer orbusiness user.

Select one:

True

False

11.

Not always, but in many cases, perishable products such ascertain foods (i.e. fruits/vegetables) usually require_________channels because of their short shelf life – versus using a___________.

Select one:

a. Retailer/Wholesaler

b. Wholesaler/Direct

c. Direct/Wholesaler

d. Retailer/Direct

e. Agent/Broker and Retailer