(Solved): 12) Joyce's is a clothing retailer that targets teenage girls. The company is designing promotions ...

12) Joyce's is a clothing retailer that targets teenage girls. The company is designing promotions for its catalogs, Web site, and retail outlets. It uses the same models in its catalog, print ads, and Web site. Joyce's works to make sure its public relations activities as well as its sales promotions harmonize with its advertising in all aspects. From this information, we can infer that Joyce's is using A) buzz marketing B) experiential marketing C) integrated marketing communication D) word-of-mouth marketing E) database marketing Q12 Answer: