15.
A __________is an intermediary that buys goods frommanufacturers, stores them, and resells and ships them primarily toretailers. This intermediary also serves as an extension of themanufacturers sales & marketing team.
Select one:
a. Agent/Broker
b. Direct
c. Retailer
d. Wholesaler
e. Distributor
A couple of years ago, Walt Disney Studios had spent $17 millionon television ads for “The Rise of Skywalker” according toiSpot.tv, a TV advertising research firm, though that number isexpected to rise significantly in the days before the film’srelease.
For some of that year’s most aggressively advertised films,including “It Chapter 2” “Frozen 2”, and“Once Upon a Time In Hollywood,” studios spent about $35million on television time for each, according to iSpot.
Most of the companies that promote and advertise these films runtheir advertising steadily throughout a given period of time withheavier weight levels a week prior to the movie release date andheavier weight levels about 2 weeks after the release date.
When companies advertise steadily throughout a given periodcombined with heavier weight levels during the most opportunisticsales periods, they are engaging in what type of mediascheduling?
Select one:
a. Continuous Media Scheduling
b. Continuous & Heavy Media Scheduling
c. Flighted Media Scheduling
d. Seasonal Media Scheduling
e. Pulsing Media Scheduling