(Solved): 16. Each week, Darren comes to the supermarket with a list of essential items: milk, bread, peanut ...

16. Each week, Darren comes to the supermarket with a list of essential items: milk, bread, peanut butter, and chocolate. This is an example of a. buyer's harmony b. situational convenience c. routine purchase behavior d. limited decision making e consistent decision making 17. Chocolate milk was earlier perceived as a kids' beverage but is now perceived as a drink for all age groups. This case of changing consumers' perceptions of a product/brand is known as: a. positioning b. repositioning c. reintermediation d. demarketing e. reengineering 18. is a strategy of increasing market share for present products among existing customers. a. Market penetration b. Product development c. Market management d. Diversification e. Product penetration 19. As per discussions in class, which of the following is NOT one of the factors influencing consumer behavior? a Cultural Factors b. Exchange Factors c. Individual Factors d. Psychological Factors e. Social Factors 20. Russell Athletic, which is part of Berkshire Hathaway, Inc., is a market leader in sports apparel, an industry that is growing rapidly. Russell Athletic is an example of a(n). according to the portfolio matrix b. question mark c. problem child d. exclamation point e. widow 21. A brand's positioning is: a. The image of the brand in the customer's mind relative to that of competitors b. The process of choosing where on a store shelf to place the brand c. The decision of what media to choose for a particular ad for the brand d. It's place in the brand portfolio matrix e. The pricing strategy chosen for the brand a. star