18.
Patents, Copyrights, Location and Technology are all sources ofa sustainable competitive advantage.
Select one:
True
False
20.
Ingrid and Patrick just got out of a marketing meeting wherethey discussed the importance of intercepting, engaging andbuilding relationships with prospective CSUF students. Ingridrecommended that the most effective approach to do this would be todeliver a low-cost, highly targeted & scalable digitalmarketing campaign to reach and engage with the targetconsumer. This is an example of a:
Select one:
a. Promotional Strategy
b. Marketing Strategy
c. Media Strategy
d. Digital Strategy
e. Ownable Digital Campaign Platform