2. Business Environment Analysis Report (BEAR)
In the BEAR, students will analyze the business environment inthe market. Students should remember that this is about developinga market in the selected country, not going there to have fun asatourist. Therefore, your work should not include data which isnot directly relevant to the goal of deciding whether the marketshould be developed or not. Data that would be relevant couldinclude, but may not necessarily be limited to, the followingitems:• Political and regulatory stability – Students will need todescribe and discuss the political and regulatory system withreference to their stability and receptivity to internationalbusiness, including foreign investment.• Legal system – Students will need to describe and discussthe kind of legal system that exists there. The following questionsare typically important in such a discussion - Is the legal systemtransparent and independent? Is it fair and objective? Does itprotect intellectual property, foreign investments, etc.?
• Business customs and practice – Students will need todescribe and discuss the business customs and practices that existthere. The following questions are typically important in such adiscussion - What role do ethics, corruption, and respect of lawplay? How are environmental concerns and human rights issuesaddressed?• Religion and culture – Students will need to describe anddiscuss the cultures that play a significant role in the country,specifically how these cultures might impact internationalbusiness.• Economic analysis of key indicators –o Demographicso GNP/GDPo Major sectors and industrieso Currency, interest, and inflationrateso International Trade patternso Labour
I selected Singapore for this.