(Solved): A.Ikea used secondary research to learn about its potential targetsegmentB.The Ikea brand means some ...

1. 	A.	Ikea used secondary research to learn about its potential targetsegment
   	B.	The Ikea brand means something entirely different in eachcountry
   	C.	Ikea conducted primary research on its potential targetsegment
   	D.	The countries Ikea expanded into had segments with similartastes to US and Swedish consumers, so Ikea did not have to makelarge adjustments to its 4 P's

2 points   

QUESTION 2

1. According to lecture, which of the following statements istrue?

   	A.	Americans make more impulse purchases than Asians
   	B.	Americans use more coupons than Asians
   	C.	Asians make more impulse purchases than Americans
   	D.	Asians use more coupons than Indians

2 points   

QUESTION 3

1. True or False: According to lecture, consumers who are exposedto reminders of disease are generally more interested in innovativeproducts compared to consumers who are not exposed todisease-related reminders.

   		False
   		True

2 points   

QUESTION 4

1. True or False: When introducing a product to a foreign country,marketers should always introduce the most updated versionavailable.

   		False
   		True

2 points   

QUESTION 5

1. In lecture, we discussed the Gillette Guard razor as an exampleof:

   	A.	product adaptation
   	B.	backwards invention
   	C.	forward invention
   	D.	straight extension

2 points   

QUESTION 6

1. In Germany, Domino's Pizza offers a pie called "The Dutchman"which is a pizza topped with ham, tomatoes, broccoli, andhollandaise sauce. Domino's offering this product in Germany is anexample of:  

   	A.	backwards invention
   	B.	product adaptation
   	C.	straight extension
   	D.	forward invention

2 points   

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QUESTION 7

1. In your own words, please describe what the phrase "efficiencyversus suitability" means.