(Solved): According to Cacioppo \& Petty's Elaboration Likelihood Model, humans process information and make ...
According to Cacioppo \& Petty's Elaboration Likelihood Model, humans process information and make decisions using a dual processing system that includes "Peripheral Route" processing and "Central Route" processing. Which of the following is true about these different modes of thinking? Peripheral Route processing is all about logic and weighing of evidence Central Route processing uses rules of thumb to get to the heart of the matter quickly Central Route processing often includes use of logic and weighing of evidence People engage in Central Route processing about half the time People engage in Central Route processing about 95% of the time