bUsing the business model canvas, create an agency business plan and cash flow forecast (will need to answer what kind of agency, niche etc) = equivalent to 1500 words = 50% of total mark From the agency you created, write a 500 word blog post to promote the agency. = 20% of total mark Choose from the contemporary issues prompts below and write a 750 word response underpinned by appropriate theory = 30% of mark Friend or Foe? Discuss the pros and cons of one of the forms of Generative AI (e.g., text, image, sound) have for agencies Stick to the knitting? Considering agencies as stakeholders for an organisation's marketing department (what role, if any) do agencies play shaping their client brand identity in consideration of 'woke' issues