For many years, taking a cab was the only way to get around when one needed to travel a great distance without renting a car or taking public transit. In recent years Lyft and Uber have made significant cuts in the cab industry’s income. Before starting Uber, its founders engaged in the major activities involved in operations management. During the development of the Uber app, the founders brought together a nuclear physicist, a computational neuroscientist, and a machinery expert to predict demand for private hire car drivers and locations with the highest potential demand. Which of the activities in operations management is represented by the development of the Uber app? a. Execute the plan b. Redesign the product c. Improve the product d. Design the product e. Evaluate the quality