(Solved): Geo-fencing is one of the ways to specifically target advertising to mobile users. Which of the foll ...

Geo-fencing is one of the ways to specifically target advertising to mobile users. Which of the following offers the best explanation of geo-fencing, as well as its potential drawbacks? Geo-fencing is the ability for advertisers to show their ads to a specific ZP Code". This is a great way to

target certain populations; howevet, if advertisers use this type of targeting, they can't include any additional demographic information, nor can they include visitors 10 the surs whose frelees we regieterel in another ZIP Code. Gro fencing to the ability for advertisers to target users based on ther distance from a specific location. This

is a great way to narrow down who sees your ads, however, ad platorms can only serve ads to users' estimated locations, Similarly, ads will ge to people who are regularly in that iocation, not necessarily to people who are guaranteed to be in the location. Geo-fencing is the ability for advertisers to target users as they enter specific businesses. This is a great way to target very narrow populations, howevet, advertisers are restricted from pulling ads to the target raiset. Inslead, they must hope the target audience opens an ape that the ad platorm serves while they are in the targeted butiness. Geo-fencing is the ability for advertisers to target users based on ther movement from a specific location.

This is a great way to narrow down who sees your ads, hewevet, ad platomes can only serve ads to users' estimated locations. Similarly, if a user stars inside of the "lence" they will never see your ad.