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(Solved): Globex Corporation has been receiving an unusually high number of negative customer comments on its ...



Globex Corporation has been receiving an unusually high number of negative customer comments on its Facebook page. From this, management realizes some sort of customer satisfaction problem exists but otherwise knows little about the dissatisfaction problem. What kind of research should Globex initially conduct in an effort to address the problem?a.Exploratory researchb.Primary researchc.Product researchd.Secondary researche.Customer research



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