he final project for this course is the creation of a strategic marketing proposal for a healthcare organization. For Milestone Two, you will establish the context for your healthcare service and analyze the market. To establish the context, you will describe the industry segment, identify your target markets, and specify the marketing goals and objectives. In analyzing the market, you will conduct a strengths, weaknesses, opportunities, and threats (SWOT) analysis, assess the competitors in the market, and determine the current market position. Prompt Establish the context for your healthcare service and analyze the market. Specifically, your submission must address the following critical elements: Establish the Context Specify at least three marketing goals for your initiative that apply best practices and align with the organizational mission and vision.Analyze the industry segment for your healthcare service. Include all relevant details related to population segment and demographics, market size, psychographic or health status segmentation, regulatory influences, payer mix, and key success factors.Identify and describe your target markets. Include all relevant details related to their demographics, characteristics, preferences, and consumer behaviors. In any area lacking critical information, explain the type of data you would collect to understand your target markets fully. Market Analysis Conduct a SWOT analysis for your selected healthcare service. Thoroughly analyze the strengths, weaknesses, opportunities, and threats by including at least three items in each category.Assess at least two of your organization’s competitors using specific supporting examples, including at least three strengths and weaknesses for each.Based on your SWOT and competitor assessment, draw informed conclusions about your organization’s current market position and justify your claims with specific supporting examples. What to Submit Your draft must be submitted as a 4- to 5-page Microsoft Word document with double spacing, 12-point Times New Roman font, oneinch margins, and at least three sources cited in APA format. The Topic is Counseling for Mental Health via Telehealth.