In 2010, several major college sports leagues including the Pac Ten and Big Ten conducted realignment negotiations. As universities considered severing deep rivalries and beloved traditions, the loyalty of college sports fans was taken for granted. The schools involved claimed publicly to have multiple reasons, but only made changes based on national television exposure and revenues for their football teams. While the schools involved made smart business decisions, followers of college sports should remain skeptical about how much the commissioners of these leagues care about average fans.