(Solved): In new product development, a "phases and gates" approach means that: [See p.56] 1) A firm's mar ...

In new product development, a "phases and gates" approach means that: [See p.56]

1) A firm's market is divided into specific segments (or "phases") linked by "gates" which allow synergies to be exploited

2) A firm's product development relies on time segments that must be linked through gates The process is divided into consecutive stages, at the end of each a decision is made as to whether to continue to the next stage of development The product is divided into separate modules where the interface between them are viewed as gates