Jared Harless shattered his elbow in a snowboarding accident and decided to visit a doctor at Smith Union Hospital for treatment. While at the hospital, he interacts with many individuals who attempt to make his experience at the hospital a positive one. This activity is important because, in most large organizations, several people are responsible for the buying decisions. These buying center participants can include employees who have a formal role in purchasing decisions (i.e., the purchasing or procurement department), members of the design team for a new product, top managers, and employees who will be using the item being purchased. These employees are likely to play different roles in the buying process. Vendors must understand these roles and adapt the marketing process appropriately for different individuals and for the buying center as a whole. The goal of this activity is for you to understand how the different roles in the buying center operate. Read and match each statement about Jared's hopsital experience with the appropriate role player or prompter in the buying process. Prompters: Decider Prompters: Influencer Prompters: User Prompters: Gatekeeper Role Players: Decider Role Players: Initiator Prompters: Initiator Role Players: Buyer Role Players: Influencer Role Players: User Prompters: Buyer Role Players: Gatekeeper Match each of the options above to the items below. When Jared comes to the hospital, the doctor identifies how best to treat his injury. Unanswered combobox unavailableUnanswered Ultimately, it is Jared's choice whether to undergo treatment using the ElbowMed screws. Unanswered combobox unavailableUnanswered Smith Union Hospital is ultimately responsible for choosing ElbowMed screws over other products on the market. 1Choice 1 of 12 , Prompters: DeciderIncorrect combobox unavailableIncorrect The hospital's materials manager is the individual actually responsible for the task of purchasing the screws by special order. Unanswered combobox unavailableUnanswered After a visit from ElbowMed's sales rep, the physician sees the specialized surgical screws as being highly effective and a good value for the money. Unanswered combobox unavailableUnanswered The insurance company may refuse to reimburse the hospital in full or in part for the use of the screws. Unanswered combobox unavailableUnanswered The diagnosis of Jared's snowboarding injury suggests the course of action the doctor should take. Unanswered combobox unavailableUnanswered Jared may be uncomfortable with the procedure or may have read about alternative procedures that he prefers. Unanswered combobox unavailableUnanswered Hospital administrators must weigh a variety of factors to determine whether the ElbowMed screw is not only best for patients but also involves a cost that is reimbursable by various insurance providers. Unanswered combobox unavailableUnanswered ElbowMed screws