(Solved): Joy is unsure of what her motive is for purchasing a double-stack oven; she just knows she wants one ...

Joy is unsure of what her motive is for purchasing a double-stack oven; she just knows she wants one. As a consumer, her motivation may be deep in her subconscious, a motive connected to other experiences. This theory of consumer behavior is referred to as subconscious. psychoanalytic. the affect-referral decision rule. salient beliefs. multiattribure attitude model.