LVMH is a large company divided across six houses doing business in 70 countries. How can the company manage to keep the Paris headquarters with a small staff of several hundred? multiple choice 4 It was because of Arnault’s belief in the “Theory of Small” created by management professor Danny Miller. The president of each house has considerable autonomy to allow their brands to operate independently and rely on headquarters for accounting, financing, legal, and tax. Brands follow a rigid success formula gained from experience creating and developing luxury brands. Arnault followed a strategy of conquer and divide and by having internal brands compete with each other, they improved.