Make recommendations for one Social Media Marketing (SMM) campaign that is national in scope and another that could be used by one of the local coffee shops. Make whatever assumptions you need to about the nature of the SMM campaign that will be required to execute the campaign. Remember that SMM campaigns can, and often do, run for shorter periods of time than the customary 1-year planning cycle. Other campaigns, however, run for long periods of time with performance reviews at specified intervals. Discuss your SMM plan and how you will implement it for Caffé Daily.