Market testing the stage of the new-product development process that involves
?making sales and profit projections on prototype products to make go-no-go decisions.
?conducting marketing research among a sample of consumers in the target market to determine which versid deemed the best.
?exposing actual products to prospective consumers under realistic purchase conditions to see if they will
?independently run comparison tests with similar products currently in the marketplace to determine which
?conducting safety tests to determine whether the new product meets the established requirements wi be