1) The CPG (Consumer Packaged Goods) Company where Elonworks advertises that its pomegranate juices as follows: "It's beenaround for 5000 years. Drink it and you might be too." Elon seeksan opinion from the firm's lawyer as he doesn't believe this claimis literally true.
The lawyer informs her that such "puffery" is:
a) A new development
b) Regulated as a form of warranty by the Uniform CommercialCode
c) Commonly illegal
d) Potentially unethical
2) Which of the following is an example of a good promotionalobjective?? SMART objectives...
a) decrease promotional costs by the end of the year
b) increase sales in the Northeast region by 17%
c) increase the consumer base by 10% as a result of theonline-based interactive ad
d) increase nonpersonal selling by 5%
e) decrease budgets associated with television ads
this is for my principles of marketing class