Amazon customers can choose to return their purchases at Kohl's department stores instead of malling the ibem back. Amazon receives goodwill from its cuationsers for making returns arsiec, and Kohi's benefits by recelving potential customers who may not have entered their store otherwise. As a global marketing strategy, an important characteristic of a stratiegic alliance sicch as this is
Miniple Cheice
the complete immersion of employees assigned to the allance, eventualy forming a separate company
separation of company policies, procedures, and production, but unified financial accourtability.
participart comparies do not thare costs or profits.
i. must be a long term verture of
