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(Solved): Part 1. Unilever House, Canary Wharf, or Chiswick? (70 points) Of the options mentioned (Unilever H ...



Part 1. Unilever House, Canary Wharf, or Chiswick? (70 points) Of the options mentioned (Unilever House, Canary Wharf, and Chiswick), which choice best fulfills Unilever's real estate needs in support of their overall corporate strategy? Hint: What is Unilever's overall corporate strategy? What is their primary or core business? For companies of Unilever's type, what are the primary real estate strategies? Which option is the best fit given the primary real estate strategies and why? Your choice should be based on your assessment of Unilever's business objectives or "driving force''. I recommend looking at the Nourse and Roulac (1993) model, which is helpful for defining corporate strategy types and provides a hierarchy of real estate strategies by type. Part 2. Unilever House and Workplace Design (30 points) Research the global Unilever vision. Assuming they decide to stay at Unilever House, how can their vision be reflected in the renovation and design? Also, consider how buildings and the workplace environment affects corporate culture, collaboration, innovation, and economic value. Provide specific recommendations that are not in the case study. (Don't worry if your decision in Part 1 is to leave. Your recommendation in Part 1 does not need to be Unilever House to answer Part 2.)



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