Question 1: write an introduction of a management report focusing on ocado group for united kingdom by including this elements on introduction: · Background to the company · Main products / services · Background information to the industry in which the company operates · Main competitors and market ( list of competitors , ranking and reference to porters 5 forces = 2) · Recent financial and non-financial data to (with a preference for any data that are ‘benchmarked’ against direct competitors) to assess the performance of the company. Question 2. Analysis of the current business environment for ocado group in united kingdom Macro and micro environment (include the main opportunity and threats affecting this industry) (only mentioned micro and macro and not threat & opportunity = 10) for ocado group in united kingdom Question 3. Identify important industry trends and PESTLE & Porter's Five Forces (including the purpose and the limitation of these tools, if not = 10) for ocado group for united kingdom Questions 4 .Analysis of the company's strategic capabilities for ocado group in united kingdom and Identification of the company's resources (tangible, intangible, threshold and unique) Question 5. Value chain framework and VRIO explained and applied for ocado group in united kingdom Question 6. Analyse if ocado group for united kingdom is currently has a competitive advantage (link this to the external analysis) Question 7 Summarise the main strengths and weaknesses of ocado group for united kingdom Question 8. Provide references of each questions above and All sources must be cited and referenced using APA style.