(Solved): Question 38 2 pts A marketing research firm is testing consumer reactions to 90-day room air freshen ...

Question 38 2 pts A marketing research firm is testing consumer reactions to 90-day room air fresheners by asking people in the community to test the fresheners and then following up with a telephone survey to learn how they feel about the product. The firm has found that different samples from the same general population give remarkably different survey results. The firm's test most likely lacks distinctiveness. standardization. reliability. validity. clarity.