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(Solved): Select a Digital Asset INSTRUCTIONS Complete the following steps for evaluating digital assets and ...



Select a Digital Asset INSTRUCTIONS Complete the following steps for evaluating digital assets and selecting one for the Soft-Ts marketing campaign. 1 Review Resources Review the following resources to guide you in your evaluations and selection: The Soft-Ts communication brief (available in the Resources)“A Look at the ABLE Framework” (available in the Resources)The final big idea 2 Evaluate Digital Assets Use the ABLE Framework to evaluate the provided assets. Indicate how well each asset meets each requirement of the ABLE framework on the provided 1-5 scales, with one being a poor score and five being an excellent score. 3 Select a Digital Asset Select one digital asset to be used in the Soft-Ts marketing campaign. Note: In selecting a creative asset, be sure it is in line with the communication brief and meets the demands of the ABLE Framework.



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