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Function: require_once
Shiloh is part of team creating a new advertisement for Bounty paper towels. Shiloh favors showing a large photo of the paper towels cleaning up a spill with the popular tagline, “Quicker Picker Upper.” Another team member, Luanne, prefers an advertisement that will describe how Bounty is superior to Brawny, a competitor. Shiloh favors a(n) _______ advertising approach, while Luanne favors a _______ approach. reminder; comparative reinforcement; pioneer comparative; competitive institutional; product reminder; reinforcement