The Netflix case presents us with several examples of strategy formulation and implementation. 1.1 The first principle of strategy implementation is to translate the strategy of a business to operational terms. One tool that can be used for this purpose is a strategic map. Draw a strategic map for Netflix for 1998 when the company changed its pay-for-use model into a subscription model which offered a subscription service through the internet. In your answer, you need to make use of the elements of the Balanced Scorecard (BSC). (8 marks, of which 1 mark will be awarded for each element of the BSC and 1 mark for a relevant application of the elements of the Balanced Scorecard to the case in a strategic map)