(Solved): To tap into the consumer trend towards organics and healthier eating, Burger King is introducing a n ...
To tap into the consumer trend towards organics and healthier eating, Burger King is introducing a new "soup & juice bar" concept named Greenlights. According to the 6P's of Retail Marketing, what are the (2) additional "P"'s that a retailer or restaurant must integrate into their marketing strategy that a product does not have to include? Please describe each of the two additional "P's" AND describe your vision of these for the new Greenlights concept. Please answer in 6-8 sentences.