What Are the Considerations Since Dove Body Bar Soap is at the mature stage of the Product Life Cycle, Unilever must prioritize preserving market share and brand relevance while addressing critical concerns. Product diversity is an important method for meeting changing consumer demands by releasing new formulations such as sensitive skin variations, fragrance-free alternatives, and antibacterial versions. Furthermore, sustainability measures are important, as Unilever can use eco-friendly packaging, biodegradable ingredients, and ethical sourcing to attract environmentally sensitive customers. To remain competitive, Unilever could change pricing through bundled deals, enter growing markets with focused initiatives, and enhance brand loyalty through social media, influencer collaborations, and rewards programs. These initiatives will help Dove maintain its market position amid increasing competition.