What do believe embodies professional excellence in communication? Are there any practices that are universal? 2. Visit any of the websites for major social media companies (Facebook, Twitter, LinkedIn, etc.). Under the “About Us” section, read the company mission statement and goals for the organization. Do you believe the company communicates professional excellence to its audience? Why or why not? If not, what do you suggest they need to do to improve? 3. Watch the following video and discuss the questions below: a. Should consumers just expect and accept that salespeople will lie? Have you had to deal with a salesperson? Do you feel that this is typical behavior? Was that person completely honest with you? b. How do you decide when to tell the truth or “shade the truth?” c. If you are committed to excelling in your professional business communication, does this leave room for lies or half-truths?