When evaluating a product, the schema congruity theory predicts that .
_(_())_(_())will recelve more positive product rating, and this is because
_(_())_(_())
_(_())_(_())product that is moderately incongruent with its associated schemax the effort to elaborate makes consumers like the focal product more
?product that is extremely incongruent with its associated schema: the effort to elaborate makes consumers like the focal product more
?product that is moderately inconeruent with its associated schema: consumers like products that are unique
?product that is extremely incongruent with its associated schema; consumers like products that are unique
?product that is moderately incongruent with its associated schemac consumers enjoy the feeling of curiosity
?product that is extremely incongruent with its associated schemax consumers enjoy the feeling of curiosity