(Solved): When Hershey conducted a test market for Hershey's Oat Made, a plant-based chocolate bar, in 2022, a ...

When Hershey conducted a test market for Hershey's Oat Made, a plant-based chocolate bar, in 2022, a candy bar competitor increased its in-store promotional activity during the test market to try to prevent Hershey from collecting accurate sales information about Hershey's Oat Made. In this scenario, the candy bar competitor engaged in a practice called purposive sampling pretest intercepting jamming scaling