(Solved): When marketers consider advertising media, they often begin with viewer or listener profiles such ...

When marketers consider advertising media, they often begin with viewer or listener profiles such as age, income, gender, and race. They then compare the media profile with their target audience. These marketers are using

to see if the media "fit" with their advertising agenda. Multiple Choice regional culture scenario planning country culture micromarketing measures demographics Political candidates are notorious for appealing to the different beliefs and values of potential voters in different areas of the country. These politicians are appealing to differences in Multiple Choice country culture. the legal environment. popular culture. regional culture. generational cohorts.