Which is NOT true about the determination of location? Multiple Choice Location has the meaning for retailing firms as it does for manufacturing firms. Location is critical for a retailer because a customer's decision to shop or not shop at a particular store depends on such factors as what side of the street you are on, ease of access, or the availability of parking. Manufacturing firms face considerations such as proximity to primary market areas, access to raw materials and supplies, and the availability of a suitable labour force, among others. In determining the best location for your business you will have to concern yourself with a variety of issues such as zoning regulations, licences and taxes, and municipal services, to name a few.