You are the newly appointed CEO of TechSouth, a South African multinational technology company based in Cape Town. TechSouth specializes in manufacturing smartphones, laptops, and smart home devices. The company has a significant presence in the African market and has recently expanded into Europe and Asia. However, TechSouth is facing several critical challenges: · Declining Market Share - Over the past three years, TechSouth has lost considerable market share to both local competitors and international giants like Samsung and Apple. The company's products are perceived as outdated and lacking innovation. · Employee Engagement Issues - Recent employee surveys indicate low morale and engagement levels, particularly among the younger workforce, leading to high turnover rates. Many employees feel disconnected from the company's vision and mission. · Siloed Departments - The organizational structure at TechSouth is highly siloed, with departments operating independently rather than collaboratively. This has resulted in inefficiencies and a lack of innovation across product lines. · Outdated Technology and Processes - Many of TechSouth's operational processes are outdated, hindering agility and responsiveness to market changes. The company struggles to adapt to new technological advancements. · Sustainability Concerns - As consumers become more eco-conscious, there is increasing pressure on TechSouth to adopt sustainable practices in its product development and manufacturing processes. · Competitive Pressure in Emerging Markets - While TechSouth has established itself in South Africa, it faces fierce competition in emerging markets, particularly from local startups that offer innovative solutions tailored to regional needs. As a CEO, you are mandated to develop and implement a comprehensive leadership strategy that addresses these challenges while positioning TechSouth for future growth and success. You have a three-year timeline to achieve measurable improvements in market share, employee engagement, innovation output, and sustainability practices QUESTION 4 (20 Marks) Analyse the role of a strategic leader in planning and guiding the change process at TechSouth. Discuss specific actions required to articulate a compelling vision for innovation, drive cross-departmental collaboration, and align the organisation's culture with its strategic goals. Elaborate on how the success of change initiatives would be measured.