You were a member of the Microsoft ASEG marketing team that originally decided to launch the e-commerce platform in China. In a conversation with the team that is driving the new ideas after deciding to decommission the e-commerce site, you tell them “We were just ahead of our time. You all running these experiments is a good idea but you will get back to re-opening the commerce site in the long run, because at the end of the day that was the right decision.” What kind of consumer behavior did you just inadvertently engage in? Selective analysis Selective distortion Cognitive dissonance Modified exposure Socialization