Expert Answers

1. Advantages and disadvantages of purchasing airlinetickets online. ( explain why )
2. what are the common problems faced by customers when bookingflights ticket online?

1- Activities performed by the customer includeproviding thoughts and feedback on long-term plans at the___________________ stage of new service developmentprocess

Select one:

a. Idea generation

b. Strategic Planning

c. Business Analysis

d. Personnel Training

2- Just-In-Time (JIT) Manufacturing System is an exampleof ____________

Select one:

a. Process Innovation

b. Management Innovation

c. Production Innovation

d. Organizational Innovation

3- Simple linear sequential process along with anemphasis on marketing are characteristics of the __________ modelof innovation

Select one:

a. Technology push

b. Market-pull

c. Network Model

d. Dominant Design

4- The development of a new manufacturing process suchas the Pilkingtons float glass process is an example of____________

Select one:

a. Service Innovation

b. Process Innovation

c. Management Innovation

d. Product Innovation

5- The organizational requirement of Vigilance andexternal links is characterized by _________________

Select one:

a. widespread recognition of the value of innovation.

b. the ability of the organization to be aware of its threatsand opportunities.

c. the ability to be aware of, to identify, and to takeeffective advantage of externally developed technology

d. strategic planning and selection of technologies andmarkets.

6- The type of trust where trust is tied to mutualexpectations of open commitment to each other beyond contractualobligations is called __________ trust

Select one:

a. Competence

b. Institutional

c. Personal

d. Goodwill

7- The _________________ is an expert in one or twofields, generates new ideas, and sees new and different ways ofdoing things.

Select one:

a. Sponsor.

b. Product Champion

c. Technical Innovator.

d. Gatekeeper.

8- The _________________ keeps informed of relateddevelopments that occur outside the organization through journals,conferences, colleagues and other companies. Passes information onto others.

Select one:

a. Gatekeeper.

b. Sponsor.

c. Technical Innovator.

d. Product Champion

9- The _________________ provides access to power basewithin the organization: a senior person

Select one:

a. Technical Innovator.

b. Sponsor.

c. Product Champion

d. Gatekeeper.

10- The _________________ sells new ideas to others inthe organization. Acquires resources.

Select one:

a. Product Champion

b. Sponsor.

c. Technical Innovator.

d. Gatekeeper.

Note : Kindly Answer all The Questions

1) Algida is using a PRM system to exchange data withsupermarkets which sell Algida icecream products. In somesupermarkets, sales of Algida icecream products are lower thanexpected. Is this because of customers in that neighbourhood orbecause of the supermarket or because of some other factors. Whatdo you do and what kind of data do you collect with your PRM systemto investigate such situations ?

2) Explain giving an example for each, how operational CRM andanalytical CRM help businesses.

3) Explain CLTV and churn rate in relation to CRM.

1. Do you agree with the assessment that Elon Musk and Teslasuccessfully fulfilled their first master plan published in 2006?Why or why not?

1. Aman had always been creative and good with computers. He hadbeen busy during the past year creating new applications for hissmartphone. But Aman had no business training and really had noidea how to profitably bring any of his ideas to market. This bestillustrates the difference between which of the following?

a)the promoter and the entrepreneur

b)the manager/administrator and the entrepreneur

c)the promoter and the inventor

d)the inventor and the entrepreneur

e)the inventor and the manager/administrator

2. Anne was struck by how many of her friends and associates nowseemed to adopt behaviors and products to protect the environment.When she recently started a business selling signs and tents, sheensured that her products were made from low-emission, recycledmaterials. This is an example of spotting what type ofopportunity?

a)technological discoveries

b)demographic changes

c)lifestyle and taste changes

d)economic dislocations

e)calamities

3. PBS operates a website with free content for children, but italso has another site that has more advanced content, includingtracking of a child's progress. This site can only be accessed bythose who pay a monthly fee to have an active account. This modelof e-commerce is known as the

a)subscription model.

b)transaction fee model.

c)advertising model.

d)intermediary model.

e)affiliate model.

4. Kota is planning to start a dog-grooming business, which isperfect for him since he has been grooming the family dogs foryears and he has little capital to invest in a business. On theEntrepreneurial Strategy Matrix, this business would beconsidered

a)high innovation/low risk.

b)high innovation/high risk.

c)low innovation/low risk.

d)low innovation/high risk.

e)high innovation/no risk.

5. Rosario has developed some pioneering engineering softwareand is now trying to get a business off the ground. He is reluctantto hire administrative staff, though he knows he will need thissort of help. He will also need some technical advice. Rosarioshould look into

a)a skunkworks.

b)a business incubator.

c)an intrapreneurial venture.

d)a brain trust.

e)a business planner.

6. Jaime is planning to start a small medical practice withseveral of his colleagues at the hospital. He wants to be acceptedby his peers and by potential customers, so he plans to set up thebusiness according to legal requirements, professionalorganizations and standard practice. Jaime is seeking

a)legitimacy.

b)authenticity.

c)relationship advantage.

d)social capital.

e)moral superiority.

7. Luis was in charge of purchasing new equipment needed for themanufacturing line at Alpha Pro, a maker of cleaning supplies thatemployed 50 people in its purchasing department. Luis has threepeople who report to him. Luis's span of control is

a)narrow.

b)wide.

c)short.

d)tall.

e)diagonal.

8. Which of the following is a potential advantage of thetraditional functional approach to departmentalization?

a)benchmarking

b)effective monitoring of the environment

c)uses affective conflict

d)avoids devil's advocacy

e)uses cooptation

1

The American Marketing Association defines services as -“Activities, benefits and satisfactions which are offered for saleor are provided in connection with the sale of goods.” It is theaction of doing something for someone or something largelyintangible tends to be an experience that is consumed at the pointwhere it is purchased and cannot be owned. A person could go to abank one day and have excellent service, and then return the nextday and have a poor experience. This part discusses the specialissues concerning the marketing of services. Explain the Fourunique characteristics of services and give Four strategies toovercome each characteristic.