Expert Answers

1) Do you believe Facebook is in the decline stage ofits product/service life cycle?
2) Please explain the reasoning behind your answer.

I need a 175 word count.
Thank you very much for your time and effort.

1. The "big idea" expresses the strategy in the form of:

A. promotional planning

B. a functional rationale

C. a compelling message

D. product assortment

2. Advertising messages need to be consistent so that consumerscan:

A. feel better about skipping ads.

B. understand the strategic direction of the brand

C. know the ad copy or jingle by heart

D. recognize the brand immediately.

3. Ad campaigns are based on marketing research that:

A. leads to insights

B. presumes what the client wants to hear

C. takes a global view

D. influences consumerism

4. What makes a great ad campaign?

A. one that explains the product's psychological value

B. one that calls the consumer to action

C. one that stresses functionality

D. one that promotes product quality

1. What are the benefits and the drawbacks of choosingentrepreneurship as a career option? Comment also on the roles ofentrepreneurship in our economy and society.

2. What roles does a feasibility analysis play during theprocess of developing business ideas? Outline briefly the four keyareas involved in a feasibility analysis.

3. Why is it difficult for a new venture to recruit and retaingood employees? How can a new venture deal with the problems thatit might face in recruiting and retaining employees?

4. Why do some new ventures fail to acquire the necessaryfinance despite various sources of finance are available? Whatadvices can you give to these ventures for acquiring the necessaryfinance from banks, angel investors and venture capitalistrespectively?

1) Bill stole one of Flower's checks. The check was filled outwith the amount of $1000, made payable to Jackson. The check wasdrawn on Wells Fargo Bank. Bill forged Jackson's signature on theback at Amscot Check Cashing. Amscot deposited the check in itsaccount at Bank of America. Bank of America proceeded to collectthe funds from Wells Fargo. Who will bear the loss, assuming theamount can not be recovered from Bill.

2) True or False. Grandpa Jones gives his granddaughter aninstrument which states that it is payable on the date of hermarriage. She gets married and tries to collect on the instrument.She is denied because the instrument is non-negotiable.

1/ A bona fide occupational qualification is:

a/ a neutral policy or practice that is related to the job andconsistant with a business necessity.

b/ a pretext.

c/ an appropriate defense to a claim of disparate treatment.

d/ none of the above.

2/ A worker who is not an employee is likely:

a/ a partner

b/ a volunteer

c/ an independent contractor

d/ any one of these

1. Bring one example of a product and a situation where acustomer would pay a lot of money for something with a high timeand place utility.

2. XYZ-analysis. What is the point of running such analysis?What can you do differently with Y that you can’t do withZ?  

3. Across three ways of how to measure inventory, which in yourview is the most difficult to measure accurately?

4. Imagine that your friend is opening a pizza business and youare advising him/her in terms of delivery logistics. Explain, whatcould be “order winning factors” and “qualifying factors” for thislogistics system, bring two (presumable) examples from bothcategories.

5. Previous question, one year later. A business consultant isrecommending your friend to carry out a service quality gapanalysis for the pizza restaurant in order to analyze theirdelivery logistics. Your friend is furious: “This is pointless! Wealways keep every promise we make to our customers. We have beenmeasuring it carefully for an entire year!!“ Let’s assume that yourfriend is correct. Would there still be point in running theanalysis? Why or why not?

1) In which businesses it is easier or more difficult to measurewhether experienced employees are sharing their knowledge withyounger ones? Discuss using doctors, chefs, nurses, taxi drivers.Under what conditions will experienced employees be or not bewilling to share their knowledge with younger ones? Discuss thesame for colleagues in a team only one of which will get promoted.Refer to seniority, egalitarian or hierarchical cultures, levels ofunemployment, expanding or contracting size of firm, and any otherfactor you think is relevant, i.e. technological fields,multicultural teams, socialization facilities, etc.

2) Explain, giving an example for each, (i) 100% tacitknowledge, (ii) 75%tacit-25%explicit knowledge, (iii)25%tacit-75%explicit knowledge, and (iv) 100%explicitknowledge.