1- Total Quality Management is an example of____________
Select one:
a. Product Innovation
b. Organizational Innovation
c. Management Innovation
d. Production Innovation
2- A key feature of Copyright is__________________
Select one:
a. It offers a 20-year monopoly
b. It provides exclusive rights to creative individuals for theprotection of their literary or artistic productions
c. It provides protection for the outward appearance of anarticle and provides exclusive rights for up to 15 years
d. It is a distinctive name, mark or symbol that is identifiedwith a company's products
3- A key feature of Patents is__________________
Select one:
a. It provides protection for the outward appearance of anarticle and provides exclusive rights for up to 15 years
b. It is a distinctive name, mark or symbol that is identifiedwith a companys products
c. It offers a 20-year monopoly
d. It provides exclusive rights to creative individuals for theprotection of their literary or artistic productions
4- A key feature of Registered Designs is__________________
Select one:
a. It provides exclusive rights to creative individuals for theprotection of their literary or artistic productions
b. It offers a 20-year monopoly
c. It provides protection for the outward appearance of anarticle and provides exclusive rights for up to 15 years
d. It is a distinctive name, mark, or symbol that is identifiedwith a company's products.
5- A key feature of Registered Trademarks is__________________
Select one:
a. It offers a 20-year monopoly
b. It provides exclusive rights to creative individuals for theprotection of their literary or artistic productions
c. It is a distinctive name, mark or symbol that is identifiedwith a company's products
d. It provides protection for the outward appearance of anarticle and provides exclusive rights for up to 15 years
6- A new sales approach, like for example, DirectMarketing is an example of ____________
Select one:
a. Organizational Innovation
b. Service Innovation
c. Commercial/Marketing Innovation
d. Product Innovation
7- Activities performed by the customer include givingpossible feedback on financial data, including profitability ofconcepts at the ___________________ stage of new servicedevelopment process
Select one:
a. Idea generation
b. Business Analysis
c. Strategic Planning
d. Personnel Training
8- Activities performed by the customer includeobserving and participating in simulated service delivery processat the ___________________ stage of new service developmentprocess
Select one:
a. Business Analysis
b. Strategic Planning
c. Personnel Training
d. Idea generation
9- Activities performed by the customer includeparticipating in team selection or even forming part of the team atthe ___________________ stage of new service developmentprocess
Select one:
a. Formation of cross-functional team
b. Test marketing
c. Service testing and pilot
d. Commercialization
10- Activities performed by the customer includeproviding feedback on the marketing plan and detailed commentsabout marketing mix at the ___________________ stage of new servicedevelopment process
Select one:
a. Commercialization
b. Formation of cross-functional team
c. Test marketing
d. Service testing and pilot
Note: Kindly Answer all the Questions